Company Description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.

Our Commitment

At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

Job Description

ABOUT ADOBE.PUB

In March 2023, Publicis Media won the Adobe business for Europe, APAC, and Japan. We have established the Adobe.pub team to act as a seamless extension of the Adobe marketing team. Adobe.pub sits within the Zenith Global team and benefits from the opportunity, infrastructure and culture of one of the best international agencies in London.

The EMEA team, which has 70 members spread across London and India, covers all EMEA activity, from establishing strategy to media planning, activating media across digital channels, and reporting on campaign results. We handle both performance and upper funnel activity and are dedicated to creating full-funnel strategies to maximise Adobe's digital engagement. 

OPPORTUNITY

Work on one of the most advanced and data driven programmatic accounts in the industry. Help to drive forward campaign strategy and activation as a Programmatic Manager within the Adobe Programmatic team.  

The Programmatic Manager will help to oversee the EMEA programmatic and display scope within one of the three Product groups. They will have remit over full funnel Programmatic strategy, planning and activation, focusing on 35 markets. This account will include always on dynamic performance campaigns, so experience working on performance clients is preferable.

The Programmatic Manager will deliver on four key objectives:

1.        Strategic Thought Leadership

Demonstrate thorough technical knowledge across all global Programmatic platforms including DV360, Adobe &  TTD, drive innovation and constantly refine strategic approach by executing test & learns, pitching and executing activity on new platforms, participating in alpha/beta tests, securing agency or category firsts.

2.       Data Analysis & Storytelling

Gain a deep understanding of the Adobe business and media activation. Use a wide range of data tools available to dissect what is working and use data storytelling to relay this information in a meaningful way with the relevant stakeholders.

3.       Team & Campaign Management

Effectively manage client deliverables, developing techniques to appropriately prioritize and distribute workload and responsibilities across the team. Ensure client needs are met and seek ways to improve efficiency through implementing new processes or tools.

4.       Developing Direct Reports

Set challenging and stretching tasks to grow the expertise and confidence of direct and indirect reports. Provide on the job training, construct compelling development plans and hold frequent development discussions to inspire and motivate team members. 

TEAM PROFILE

This role will report into the Associate Director and will feed into the wider Zenith Global Programmatic team. This is a rapidly growing and successful team of 75+ Programmatic experts based in London and the Publicis Global Delivery team in India / LATAM.

The Programmatic Manager will be supported by an executive in London and two specialists based in our PGD hub in India.

RESPONSIBILITIES

• End-to-end account and campaign management for your clients which includes media planning, finance, campaign setup, optimisation, and reporting. This will include:
  • Own the day-to-day relationship with key stakeholders including planners/account team and client
  • Contribute towards programmatic strategy and media planning; recommend forward thinking strategies and innovations
  • Coordinate campaign requirements such as assets and tags to ensure timely campaign setup
  • Oversee pacing and performance across all campaigns for assigned client accounts
  • Manage all expectations for campaign performance, material requirements and campaign timings in advance of setup
  • Be the programmatic expert for the client on campaign performance and optimisation, providing insights into the best strategies and tactics to achieve the client’s business objectives
  • Manage Programmatic Executive/Senior Executive and Publicis Global Delivery (PGD) support
     
• Understand and effectively communicate the Zenith Global Programmatic proposition, technology and processes as related to the current and prospective agency accounts for which you are responsible.
   
• Support the Programmatic Associate Director on areas that will further the Zenith Global Programmatic team’s development and product offering. This will include:
  • Support with encouraging a culture of knowledge sharing
  • Build training materials and best practice documentation to cascade down to the team
  • Create and present case studies which showcase strong performance and innovative solutions
  • Attend relevant internal, client, media owner and technology partner meetings and events as appropriate
  • Contribute to new business initiatives and workflows (i.e. written proposal submissions, idea development, pitch slides and account transitions)
  • Design measurement solutions which showcase the efficacy of campaigns
     
• Support with the career progression and line management of Programmatic Executive and Publicis Global Delivery (PGD) support

Qualifications

• Minimum 3 years’ experience within programmatic
• Self-driven, results-oriented, solutions-focused with a positive outlook
• Proficient in major DSPs (i.e. Google’s DV360, Amazon AAP, The Trade Desk) and extensive knowledge of the RTB and wider programmatic landscape
• Effective at people management and compliant with following policies and practices in line with the talent team.  Good knowledge around recruitment, performance management best practice, motivation, development plans and issue resolutions
• Advanced presentation skills
• Advanced communication and writing skills – working across the team, within the wider agency, with clients and media owners
• Strong analytical thinking and mathematical skills (knowledge)
• Demonstrated critical thinking and problem-solving abilities
• Consistently over-delivering on client objectives
• The ability to meet deadlines in a fast-paced environment; working under pressure and prioritise workload
• Excellent project management skills to prioritise tasks on these busy accounts.
• Be confident working with numbers and large amounts of data
• Be able to adhere to processes and best practices
• Highly organized and capable of working independently

Additional Information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. 

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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