Company Description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.

Our Commitment

At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

Job Description

Client Service:

• Ownership of day-to-day client relationships, overseeing and leading all regional and local client communication with the support of the wider specialist teams.
• Be the key liaison between the global Zenith SEO team in London, and local SEO resources.
• Ensure that all local markets in your region have a clear SEO strategy and roadmap, according to their tier plan and budget.
• Develop new SEO proposals and statements of work as requested by local or regional client entities.

Planning:

• Planning and ensuring delivery of SEO strategy end-to-end for your client region, using the agreed service catalog.
• Co-ordinating and managing SEO to be delivered by Publicis SEO teams within your region, working alongside Publicis SEO markets in a collaborative fashion.
• Support the global SEO director with invoicing, billing and other commercial operations.
• Support the development of client targets and ensure the SEO team achieves the those targets via KPIs set out at campaign planning stage.

Strategy:

• Support the development of the optimal regional SEO strategy and local activation for client based on their budgets, target audience and KPIs.
• Feed in local and regional nuances and legal restrictions back to the global SEO team to ensure feasibility of activation plan.
• Oversee and feed into insights that formulate a strategy from analysis and audits using a combination of resources including but not limited to SEO.
• Ensure integration between global and regional hub to form an efficient network of SEO operations for client.

Reporting:

• Feed into quarterly/monthly reporting for your region, if required.
• Provide ad hoc insights and data pull based on client’s budgets and requests.

Team management:

• Monitoring and workload management of SEO specialists within the team using project management platforms like Monday.com or Workfront.
• Coaching and training of team members as required.

Qualifications

Essential

• Proven experience of working within a fast-paced agency environment working with enterprise-level clients.
• Proven experience line-managing a team of SEO specialists within an agency environment.
• Confident, comfortable and professional when communicating with clients and third-parties.
• Basic understanding of how to measure impact of SEO strategies through analytics platforms and other external metrics.
• Basic understanding of how to identify organic search opportunity, set business-relevant KPIs, project organic search performance and estimate expected return-on-investment.
• Understanding of how to use Search Trends, Demographic and User-behaviour data to reinforce an SEO strategy.
• Ability to establish clear internal briefing and manage projects; distribute the workload appropriately; layout work in well-planned and organised manner; maintains two-way dialogue with others on work and results; brings out the best in people; is a clear and frequent communicator.
• An entrepreneurial mind-set and work-ethic.

Highly Desirable

• Proven demonstrable experience of managing and mentoring direct reports within the digital space.
• Experience in project management for high profile clients and restricted industries: tobacco, gambling, alcohol.
• Proven demonstrable experience of developing and executing SEO multi-market strategies co-ordinating with local and central teams.
• Hands on experience of using Google Analytics, Adobe Analytics, SEMRUsh, BrightEdge, Data Studio, Deepcrawl and other relevant SEO platforms.

Additional Information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. 

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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