Company Description

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 100,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis.Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.

In 2024 the Groupe announced a market-leading investment in AI, and we are driving towards a future where being smart, at scale, with the best Identity product in the market, will help deliver better outcomes for our clients.

ABOUT PUBLICIS IMAGINE

“If you can dream it, you can do it”

- Walt Disney

Publicis Imagine is a custom-built team for Disney created with one purpose in mind – to be Disney’s most valuable partner in creating the next era of entertainment. The team falls under the umbrella of Publicis Media and is dedicated to Disney’s lines of business:

• Disney Entertainment (Disney+, Studios, Media Networks),
• Disney Experiences (Parks and Cruises, Consumer Products)

The Publicis Imagine team has been designed to be simple, agile and connected, with access to the latest innovations in media to accelerate Disney’s growth around the world, Data is at the core of Publicis Imagine’s offering. We enable this by uncovering data-driven insights that inform marketing, creative messaging and media decisions.

Sitting within our Disney Entertainment team, the UK Disney+ team oversee and plan campaigns for some of the biggest streaming releases each and every year, from ‘Shogun’ to ‘The Kardashians’. This team are also responsible for critical Brand campaigns to develop and evolve audience’s understanding of Disney+.

We are excited to be building something brand new here at Publicis and want the best and brightest to come on this journey with us.

We are Publicis Imagine.

Job Description

Publicis Imagine is now looking for a new Strategy Director to work on one of the newest and most exciting parts of the Walt Disney Company, their streaming service Disney+. This is an opportunity to work with Disney+ on driving growth in the UK and to be part of a team changing the face of entertainment.

KEY RESPONSIBILITIES

• Be the main strategic point of contact for the client, providing informed, insightful and authoritative consultancy.
• Developing and deploying annual strategies, demonstrating data led thinking, and considering Paid Owned and Earned touchpoints.
• Collaborate closely with Planning, Investment, Audience & Insights, Offline and Digital teams in the UK and EMEA regional team.
• Manage the team in using research tools to help support in strategic campaign responses.
• Develop and maintain in-depth knowledge of client business from current and historical perspectives.
• Ensure that all projects and deliverables and met on time and to the highest standard.
• Be an active participant in helping build the Publicis Imagine team and culture, working across different LOB briefs, brainstorms and plenty of chances to collaborate across the Disney account and on future Zynga gaming projects.
• Be a point of connection with the wider Publicis Imagine strategy team, sharing information, insights, and being a source of collaboration.
• Oversee and drive the integration of campaign learnings into planning and strategy to develop and evolve the work.
• Maintaining media playbooks and planning bibles, ensuring they reflect the current approach and strategic direction of the client.
• Excellent presentation skills and an ability to present complex topics in a clear and concise manner to those in non-expert roles.
• Effective and persuasive communication skills to align client and agency teams.
• Enthusiastic, energetic, able to work in a fast paced environment and juggle multiple projects and tasks at once.
• Useful but not critical: Knowledgeable about The Walt Disney Company and entertainment.

CRITICAL SKILLS

• Exceptional strategic skills, and ability to form clear narratives with data
• Exceptional organisational skills, with the ability to multi-task
• Excellent interpersonal skills, as you will be dealing with stakeholders at all levels
• Ability to think critically and challenge / question assumptions to ensure the best possible delivery for your client
• Analytical abilities, use a broad range of analytical approaches and techniques, being able to translate data into useful learnings and clear actions
• Good knowledge of digital and other media
• Excel and PPT experience mandatory

SUCCESS CRITERIA

• Very good or above client evaluation scores
• 360 and other feedback on communications, collaboration and internal / external relationships
• Other success criteria to be defined once position is assumed and will align to near, mid and long terms goals for the business

Qualifications

• 6+ years’ experience in a media agency, preferably in a local market strategy role.
• Great client management with clear communication skills.
• Used to dealing with senior clients who are experts in brand marketing.
• Collaborative mindset and approach.
• Comfortable with ambiguity, with an ability to carve a path through it and form a plan.
• Confident working with data and using data to tell a story.
• Self-starter - you will have the energy to kick start projects yourself and define the path for the team.

Additional Information

Publicis Groupe has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. 

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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