Company Description

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis.Sapient, and Health & Wellbeing with Publicis Health.

Adobe are one of the largest and most diversified software companies in the world. Adobe empowers everyone — from individuals and small businesses to government agencies and global brands — to design and deliver exceptional digital experiences. Headquartered in San Jose, California, and with a diverse global population of more than 26,000 employees, they achieved revenue of US$19.4 billion in fiscal year 2023. Adobe have three major product lines: Creative Cloud to unleash creativity, including famous apps such as Photoshop, Document Cloud to accelerate document productivity, including Adobe Acrobat, and Experience Cloud to power digital businesses, including Adobe Analytics. Adobe have been at the forefront of digital technology for over 40 years and continue to see rapid sales growth.

They are an exciting, dynamic company with a respectful internal culture based on their four key values: Genuine, Innovative, Exceptional & Involved. From a marketing perspective, Adobe are one of the most sophisticated digital marketing businesses in the world. Their activity is split between upper funnel and performance budgets, and they invest circa ~$160mill in media in EMEA alone. This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

Changing the world through digital experiences is what Adobe’s all about. They give everyone – from emerging artists to global brands – everything they need to design and deliver exceptional digital experiences! They are passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

Adobe is on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realise that new ideas can come from everywhere in the organisation, and we know the next big idea could be yours!

ABOUT ADOBE.PUB

In March 2023, Publicis Media won the Adobe business for Europe, APAC, and Japan. We have established the Adobe.pub team to act as a seamless extension of the Adobe marketing team. Adobe.pub sits within the Zenith International team and benefits from the opportunity, infrastructure and culture of one of the best international agencies in London.

The EMEA team, which has 70 members spread across London and India, covers all EMEA activity, from establishing strategy to media planning, activating media across digital channels, and reporting on campaign results. We handle both performance and upper funnel activity and are dedicated to creating full-funnel strategies to maximise Adobe’s digital engagement. 

Job Description

This is an opportunity for an EMEA Strategy Associate Director.

This is an opportunity to work with one of the world's finest global technology firms in a freshly formed team dedicated to delivering the greatest digital marketing in the world. It is an interesting, dynamic, and diverse workplace in which to manage significant budgets and learn from the top practitioners.

Working with the EMEA Strategy Lead, you will be responsible for driving the strategic roadmap for the account, translating innovation across Analytics, Audience, and Automation into planning and performance across lines of business. Working on a digital-first account, this is a role for a digital native with strong understanding of audiences across digital channels and touchpoints.

You will be responsible for:

Strategic Planning: Work closely with the clients and agency planning team to ensure the delivery of the optimal communications plan to deliver against Adobe’s growth objective:

• Audience Centricity: Be an ambassador for the voice of audiences in media planning and reporting. Develop and disseminate a common understanding of key audiences across the Adobe.pub EMEA teams across all capabilities.
• Digital and Data expertise: Drive strategic digital planning and fresh thinking that will lead to new communications levers and digital testing. Support the team in merchandising this thinking with clients.
• Planning: Leverage agency planning tools and capabilities to drive planning and effectiveness of the Adobe media planning approach.

Strategic Growth: Work with clients to optimise their approach to media planning that accelerates its role as a driver of business growth including:

• Growth Planning: Maintain high-level perspective on product portfolio, annual investments and associated targets and cascade that information consistently across the Adobe.pub EMEA team. Collaborate with the Global Strategy Lead, EMEA Strategy Lead and EMEA Planning team to identify and implement strategic growth levers across strategic performance pillars, including Ad Tech, Automation, Audience, and Creativity, underpinned by a strong testing, measurement and analytics agenda and roadmap.
• Growth Delivery: Work with the Planning Lead to translate the Annual Growth plan into planning rationale that draws a closer connection between targets and quarterly/always on media plans.
• Quarterly Planning: Support quarterly planning with strategic rigour, framing responses with clear media and market insight and storytelling to provide context and storytelling to the response and roadmap.
• Test & Learn: Add strategic rigour, ambition and purpose to the broader Test & Learn programme in EMEA, seeking out hypotheses and data points to fuel full funnel planning and strategy and driving these into action.

Insight and Thought Leadership: Draw on best-in-class cases across Publicis Groupe to elevate the standard of insight language used across the entire Adobe.pub EMEA team:

• Groupe Insight IP: Connect with the wider Publicis Groupe insight capabilities to bring fresh insight to the Adobe account that benefits the growth plan and elevates our value with clients
• Insight Capability: Support in the scaling of insight practices and standards across Adobe.pub EMEA and draw on best practices from the global Adobe.pub community
• Topical Deep Dives: Deliver research and analysis to support key business topics, from cookieless to market inflation and saturation, to contextualise Adobe performance and growth opportunities.

Qualifications

• Previous experience in a media agency, either in a local market planning role or regional / EMEA roles
• Collaborative and open, with the ability to influence stakeholders across teams, expertise, and seniority
• Inquisitive, with a desire to question, learn, and pick up new skills
• Enthusiastic, energetic, able to work in a fast paced environment and juggle multiple projects and tasks at once
• Excellent written and verbal communication with the ability to establish credibility and strong relationships with senior client stakeholders

CRITICAL SKILLS:

• Demonstrated experience and knowledge of strategic problem solving and roadmapping
• Ability to think critically and challenge / question assumptions to ensure the best possible delivery for your client
• Strong analytical and data-led thinking, with an ambitious performance-based mindset with experience in structured testing and measurement
• Proactive in exploring market and media trends, data analytics, and emerging data and technology solutions
• Strong understanding of digital channels and touchpoints, particularly programmatic, social, and search
• Experience with planning and insight tools such as GWI, Google Insight, Nielsen AdIntel, SimilarWeb beneficial

Additional Information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. 

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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